Hometown Journey

Brad Reifler Wants Room On Wall Street For The Little Guy


For many years alternative investments and funds not tied to the stock markets have only been able to be accessed by accredited investors. But Brad Reifler, the CEO of Forefront Capital does not want this to remain so. In fact, Reifler saw the movie “Money Monster” this year, in which an everyday middle class investor became angry at a TV host who offered investment advice and caused him to lose money because of it. Brad Reifler explained on his website how real that scenario is and how many brokers and investment bankers stand to profit off their clients’ expense, even if they gain or lose money. But Reifler is already making sure this is changed, and now his company Forefront Capital even includes an investment fund not tied to the stock market that anyone can invest in for only $2,500.


Now a Huffington Post contributor, Brad Reifler has spent much of his career helping clients strategize and diversify their portfolio. He started his first company back in the late 1980s called the Reifler Trading Company. This company helped clients with discretionary accounts, and then invested in global derivatives markets. He sold the company about 16 years later, but while he still owned it he started Pali Capital, a hedge fund management company. This company grew because Reifler took a hands-off approach in letting the traders figure out how to make the best informed decisions. After selling this company, Reifler began Forefront Capital.


Forefront Capital attracted mostly wealthy fortune 100 and fortune 500 clients at first, but Brad Reifler began to feel that middle class Americans should come into the company. He recalled earlier how he had tried to setup a college savings fund for his daughters, but was unable to put it in a reliable fund where it could gain money upon maturing. Also, his father gave him life savings to invest in a retirement fund, but Brad Reilfer was shocked to learn that he had little options for it since his father wasn’t accredited. So he began working with the SEC and other governing bodies to allow non-accredited investors in alternative investment programs, and hopes to continue adding these programs in the future.  Read Brad’s first article on HuffPo here.


Leave a Reply

Your email address will not be published. Required fields are marked *