Hometown Journey

Duda Melzer Rises to the Top of RBS

Duda Melzer, the ‘executive vice president’ at RBS assumed the title of chief executive after his uncle Nelson Sirotsky. The uncle now works exclusively as the chairman of the group’s board. The company in a statement expressed satisfaction saying that the change of leadership is in line with its objective to enhance corporate governance.

Nelson Sirotsky, the son of the founder of the company, indicated that the coming to age of the third generation of leadership of the family company reinforced the professionalism of the family in general.

New Leadership

Nelson Sirotsky, having provided leadership to the company for the last 44 years stated that he would be starting a new relationship with the company. Now in the board of directors leading role, Nelson will be of great importance to the leadership of Duda Melzer. As Duda provides new leadership, Nelson will be there to ensure that the gains made are not lost and the values of the company are kept intact.

Eduardo indicates that with the new position he will need all the help he can get. Duda is keen on safeguarding the support and assistance of his predecessor and Uncle Mr. Nelson Sirotsky. This support is crucial if RBS is going to grow stronger and better, Duda feels.

Education and Achievements

Duda, who is also called Eduardo Sirotsky Melzer completed his bachelor’s degree in business administration in 1998. He was in ‘Pontifical Catholic University of Rio Grande do Sul’. He graduated with an MBA from ‘Harvard University’ in the US.

In 2015 Duda was chosen by his family to be the recipient of the ‘Cambridge Institute for Family Enterprise’ leaders’ names. This award was followed by the ‘Entrepreneur of the year award’ the same year.

Duda is also the founder as well as chairman of the company e.Bricks. This company operates in the digital industry. It has operations in Brazil and USA.

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See more: http://www.valor.com.br/carreira/2683832/eduardo-sirotsky-melzer-assume-presidencia-executiva-do-grupo-rbs

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