Christopher Burch has used the American Express Co. cards since 1979. It is, therefore, surprising that such a loyal client has decided to switch sides and shift a better part of his spending to J.P. Morgan Chase & Co.’s Sapphire Reserve card. According to him, he has a record of several instances where the AmEx’s concierge service could not allow him to access tables at high-end NYC restaurant. Blankly, the hotel upgrades regarded it as ‘bland.’ Mr. Burch went ahead to make a complaint to Mr. Chenault to have the issue sorted out and was later addressed by the executive office’s customer relations representative.
As much as the Chris Burch’s issue seems like a first-world problem at this time and day filled with many man-provoked and natural disasters, Amex ought to make amends on their services if they are to retain their distinguished clients. With the fierce competition from upstart disruptors and rival luxury card issuers, they have a task of saving their own before time runs out. Chenault has paved the way to the incoming CEO, Squeri, who has a whole load of challenges to deal with to re-establish their brand. Among the major changes underway includes getting the attention of millennials holding high-end Boomer-era esteemed brands, reinventing their card while still maintaining a profit margin, and equally fending important upstarts like PayPal.
About Chris Burch
Christopher Burch has always been an entrepreneur from the start. While still a student at Ithaca College, he joined hands with his brother and created the Eagles Eye Apparel with a first investment capital of $2000. This company grew massively and was later sold to Swire Group when it got to $165 million. Related article on bjtonline.com.
Being a serial entrepreneur, Chris has a diverse business career with vast experience in various sectors including technology, fashion, and real estate. Mr. Burch’s major focus over the years of business is the realization of the power of branding. This has been a great key to improving his marketing and sales techniques which cut across all his business interests ranging from hospitality, financial services, to even consumer products. To know his new and follow on investment, check prnewswire.com.
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Mr. Burch is famously known as the founder and CEO of the Burch Creative Capital. Additionally, he also co-founded Tory Burch, a luxury fashion brand. Chris has over 40 years of experience in the industry, giving him an upper hand to push Burch Creative Capital to new levels. The company can now pride in having exciting brand portfolios which includes Cocoon9, Ellen DeGeneres’ ED, Nihiwatu, and Poppin. Throughout his career, Chris has contributed immensely to the rise of multiple technology and brands through active investments. For more news on his diverse investments, hit this link on burchcreativecapital.com.
Have a glimpse to one of his impressive visit http://www.businessinsider.com/chris-burch-nihi-best-hotel-in-the-world-2017-7