Desiree Perez knows a lot about business. She has been able to do so many things that she has become recognized by Billboard as one of the top minority business leaders and top business leaders in general in the female sector. There are very few women that have been able to put their stamp on the business world. When it comes to entertainment business ventures Queen Latifah was once behind the scenes and business for Flavor Unit.
There have been a few other artists that have managed to transition from the role of a musician or a rapper to that of business personnel. There are fewer people, however, that have actually been in a place where they have no background as a musician with a direct connection to entertainers. This is where someone like Desiree Perez is in her life. She has never been an entertainer, but she knows all the ins and outs for what entertainers need when it comes to attracting people to their concerts and their music. This is why there was such a hard push for the Live Nation concerts through Jay-Z’s music streaming app. This is also why she works very hard to help people get the right types of contracts.
Desiree Perez has been recognized with other women in Billboard, but she has a unique position because she is on the early stages of helping Jay-Z change the course of music streaming. People are going to look at what she is doing totally different because there are no other males in the music streaming industry. This has given her the ability to stand out and take on a completely different role. Other women that aspire to get into business are looking at Desiree Perez as the blueprint for business success in many different avenues.
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