Hometown Journey

Desiree Perez and Comprehensive Negotiations

There are so many incredibly capable women who are making big splashes in the music industry these days. Julie Greenwald from Atlantic Records is one of them. Desiree Perez from ROC Nation is yet another. These impressive women handle so many different tasks. They help create records that stun audiences everywhere. They find exciting new artists to take on. They deal with all matters that involve deals, too.

Desiree Perez is ROC Nation’s Chief Operating Officer. She’s an executive who is in her forties at the moment. People often think of her as being the foundation of ROC Nation. She’s the type of person who doesn’t do much talking about her life outside of her career. There are so many people who don’t know much about her at all. Music industry professionals, however, are in awe of her unparalleled negotiation approaches. She knows how to get things she wants for her clients. She confirms her dependable negotiation practices time and time again. Sprint invested in TIDAL with $200 million. This situation gave her the opportunity to show everyone how adept a negotiator she actually is, and learn more about Desiree Perez.

There are a good number of other women in the music industry who are a lot like Perez. Elyse Rogers is the Artist Partner Group’s Executive Vice President. She’s a professional who has a comprehensive grasp of artist development concepts, international marketing and more.

Beka Tischer is a 41 year-old woman who is both the owner and manager of a firm called Wide Eyed Entertainment. She resides in Los Angeles, California with her family. She says that she in the past didn’t envision all of her current achievements. Wide Eyed Entertainment caters to many clients who are widely known. It caters to Teemu Brunila and Lindy Robbins. Robbins is a songwriter. Brunila is a producer from Finland, and Instagram.com.

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