Nihiwatu was named by early settlers, referring to its isolated rock. Chris Burch burst onto the entrepreneurship platform with his investment in Nihiwatu Resort in 2012, and whose original name remains NihiSumba. He has interest in numerous other startups that have brought the world of investment to a standstill; not because they have failed it; rather, they have taught it to think differently. He is the CEO and founder of Burch Creative Capital. He has used the company to front his investment values. Chris is the true living example of an investor inclined to use the aspect of a surprise to turn new markets to live. He is the brains behind a great number of businesses that have positively impacted consumers in ways that were never imagined.
Nihiwatu refers to Nihi sumba. The investor, Chris Burch uses the name Nihi sumba to return the name of the beach resort to its original significance. The Sumba people are the original inhabitants of the historic island where Nihiwatu Resort is located. Nihi sumba is an island with a long history of adventure and mystery. The Marapu are known to be Sumba’s ancestors. They arrived on the secluded beach scores of years in the past. There have been various narratives that attempt to explain the conquests of the Marapu. Nevertheless, the strong indomitable spirit of the Marapu people has maintained its existence on the minds of the island people. Nihiwatu Resort is worth a mention in every investment forum because; it is located at a place that holds one of the world’s strongest reasons for tourist interest and curiosity. The story of the Sumba people has been carried through the generations to the present time (http://nihi.com/our-story/).
It will be remembered that it is Nihiwatu Resort that attracted the attention of the 1998 visit by Petra Graves searching for the perfect wave. Indeed, it may be argued that if Petra Graves had not graced the beach, perhaps, the investor Chris Burch would never have known about the island. Nihiwatu was voted by leisure readers as the best hotel to have been built in the world, across the categories; running from 2016 to date.
About Chris Burch
He has over forty years experience in investment ventures and entrepreneurship. He is also credited with the building of over 50 companies that have stood their ground, even in challenging economic times (bjtonline.com). Chris Burch, whose full name is actually Christopher Burch applies intuitiveness in dealing with the behavior of consumers and also uses the advantages of direct sourcing to positively impact businesses and to relate and link innovation and creativity to the real impact in business. Nihiwatu is one of the most recent introductions and startup companies initiated by Chris Burch.