As of right now, there are attempts being made by The Match Group to buy out Bumble. Whitney Wolfe is currently fighting for her company. However, she is seeing that they are resorting to threats and desperate measures in order to buy out the company.
One of the things that they are doing is suing Bumble with the hopes of getting Whitney Wolfe to change her mind. For one thing, they have said that they are going to disregard the lawsuit if she sells it. This is a sign that what Match is doing is wrong.
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One thing that people have to think about is what would happen to Bumble if it is sold. One thing that can be certain is that there are going to be changes to the platform. Many of these changes are going to ruin the platform as a whole for many of the clients that have signed up for it. Among the things that could change is the configuration of the platform. For instance, men might be able to initiate again which could result in a lot of spam in women’s folders. Another thing that could happen is that the extensions could be closed down.
One thing that could happen to Bumble is that it can quit growing. Whitney Wolfe does not want to allow that to happen. For one thing, she has plenty of plans as to what can be done with the brand. One of the most important aspects of Bumble is the purpose that came with it. Whitney Wolfe has seen Bumble as part of a cause that she is fighting for. She has wanted women to have a platform that can empower them so that they can be inspired to move towards the lives they want. The Match Group could take that away from them.
Check more about Whitney Wolfe: https://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe