Hometown Journey

Chris Burch transforms Sumba Island

Chris Burch is an investor and an entrepreneur who has recorded great success in all his endeavors. The businessman was listed by Forbes magazine amongst the world’s billionaire in 2012. Burch has founded a number of companies including Burch creative capital that manages venture investments and also known for the fashion industry. Chris was raised in Wayne, Pennsylvania and studied at Ithaca College.

In 2012, the fashion mogul bought Nihiwatu hotel located at Sumba Island in Indonesia and started a new journey in hotel industry and hospitality. Burch and his partner Hotelier James McBride renovated the hotel with close to $30 million and reopened the hotel as a five-star resort in 2015 (wingsjournal.com). In just one year in its operation, the hotel was voted as the best resort in the world by Travel + Leisure.

Sumba Island was one of the most remote islands in Indonesia with low population. After the reopening of hotel Nihiwatu, the small island has thrived and is full of life with enticing adventure. The island which was formerly known as Sandalwood Island is slightly over 4000 square miles with close to 600,000 dwellers. It was discovered in the 16th Century by Portuguese, and since then, it remained marginalized due to its lack of natural resources. As a result, the island maintained its tradition and its rich culture since it was not influenced or contaminated by outside world.

Nihiwatu is located at the southwest of the island and has a half moon like shape. The hotel has been protected from the storms and sand by two reefs which help the hotel to maintain its pristine natural beauty.

The island has a rare and fascinating history that is connected to its ancestors Marapu. The dwellers believe that Marapu compassionate spirit remained in the Island and provides life protection. It’s an exciting history; it’s also considered to be an attraction to the people of Sumba who honor and admire the rich culture.

The early settlers named the beach as Nihiwatu because of rock formation. Nihiwatu means Mortar stone. Thus the settlers called the beach according to its surrounding. After its transformation, Burch named his hotel as Nihi. Burch found out that Clade, who formerly owned Nihiwatu, had plans to expand the hotel. He visited the hotel with his partner James McBride and Carlyle Hote. After the acquisition, the transition of hotel industry business was set. The resort is now the most breathtaking hotel that has remained in harmony with the environment.  For more reading, click on prnewswire.com

Related Links:  http://www.burchcreativecapital.com/

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