The founder of Papa Johns John Schnatter has been under a lot of negative criticism lately. With sales going down, Schnatter blamed the National Football League for not properly addressing the national anthem protests. Since the two parties were unable to resolve this issue, the NFL decided to no longer sponsor Papa Johns. As well as having a dispute with the NFL, Schnatter also made a racist remark during a recent conference call. This further damaged his image as well as the reputation of the pizza chain. Major League Baseball became another major sports league to cut ties with Schnatter and his company Papa Johns. His image has been removed from all marketing materials as a result of his controversial remarks. However, the chief executive officer of Papa Johns Steve Ritchie will look to help restore the reputation of the company among both sponsors and customers.
According to Yahoo Finance, with the reputation of the company going in decline, Steve Ritchie decided to first write a letter. The letter would address the recent actions of John Schnatter as well as a sense of accountability. Ritchie wrote in the letter that he and the company are sorry for any hurtful remarks made to anyone. The letter written by Steve Ritchie also stated that the company condemns racism and that making offensive remarks is never tolerated at the company. On his LinkedIn account, he also stated that the racism is never a part of the company’s values as it always embraces diversity and inclusion. In an effort to help address this issue, the company will bring in experts to make recommendations on how to improve the company culture. These experts will be brought in to evaluate the demographics of the company and find ways to make the company more accepting of multiple groups of people.
Writing this letter has proven to customers and the public that Steve Ritchie and Papa Johns (@PapaJohns) are showing consideration for people from all walks of life. It proves that the company is looking to find ways to improve its culture and relations with all members of the community. With the letter, there is also an apparent apology that is sincere as well. By apologizing to the community about the recent conduct by the founder, Papa Johns will likely be in position to regain its standing and reputation as one of the top pizza restaurant chains in both the United State and the rest of the world. Read this article about the promotion of Ritchie as CEO.