In collaboration with the Fashion Institute of Design and Marketing, Herbalife is offering students at FIDM with a unique opportunity to develop a brand new line of activewear for the independent distributors of Herbalife Nutrition. The students who are participating will be divided into different teams and will have to work to come up with a collection of activewear that represents a healthy, active lifestyle. Students will develop colors, fabric, development strategies, and overall designs both to members representing Herbalife Nutrition and FIDM faculty.
Over 15 students were selected by FIDM faculty to participate in the program. Students who were selected are some of the best who attend FIDM and who have distributed a unique skill set in order to excel in the competition. Herbalife’s recognition of FIDM’s position as one of the top fashion and design schools allows a number of top students in this area to develop styles for a leading brand. This year marks the 26th year that FIDM has partnered with a global brand in a way to create a design competition for students. Students will need to research an develop an understanding of the branding represented by Herbalife Nutrition in order to best achieve the goals of the competition.
Herbalife Nutrition is a global multi-level marketing company that markets and sells a variety of products in order to encourage a healthy and active lifestyle. These products include nutrition supplements, personal care products, weight management products. The company was founded in 1980 and has around 8,000 employers all over the world. The company sells in 95 countries and oversees a network of approximately 3.2 million independent distributors who work to market the products. Independent distributors work much like independent contractors to operate their own business in order to earn an income with flexibility and freedom.