Hometown Journey

JHSF the Brazilian real estate powerhouse under Jose Auriemo

In the early 1990s, two brothers by the names Fabio Auriemo and Jose Roberto launched a company by the name JHS. The company dealt with construction affairs. In 1995, the two had some individual differences that prompted them to part ways. They both launched individual companies JHSF and JHSJ adding their name initials at the end of the original title of the company. Fabio Auriemo went on to make it big in the industry with JHSF.

About JHSF

JHSF is a commercial and residential real estate company based in Brazil. The company has and continues to partake in luxurious projects like the construction of the Sao Paolo Cidade Jardim Shopping mall, Pontra Negra in Manaus among several others all across the State of Brazil. The company is currently headed by one Jose Auriemo Neto who plays the roles of Chairperson and Chief Executive Officer in the company.

Jose Auriemo Neto and JHSF

A few years back, Fabio’s son Jose Auriemo Neto approached his father with an idea to utilize the 80000 square meters of land on the edge of the Pinheiros Marginal. Jose’s idea was to construct high luxury complexes on the land. At this time, Jose had been working in the company from 1993 in a junior position.

An idea that sounded too ambitious at the time became the greatest achievement of the JHSF construction company. The company developed the Marginal Pinheiros Complex which currently comprises of a 180 stored shopping mall, nine residential towers, offices, apartments and luxurious hotels. Following this success, Jose Auriemo took over from his father as the CEO of JHSF as he showed potential proving he was ready to handle the family business.

Since then, Jose has led the company to great height including its first venture into retail. He saw JHSF by signing a collaboration with Pucci, Jimmy Choo, and Hermes. He also oversaw the partnership with Valentino through which the company launched the first Valentino stores in Brazil. These are just but a few projects that Auriemo has led in JHSF which is currently a big name in the Brazilian real estate industry.

Jose Neto’s Academic Background

Jose attended the FAAP University based in Sao Paulo.

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