By now, chances are you have seen a commercial or two about their store openings (PR Newswire) featuring Kate Hudson. She is one of the co-founders and is co-CEO of Fabletics. This new brand is growing fast in popularity and has a seventh store opening in the coming spring. This is the beginning of the coming 75-100 new stores planned to open in the near future. In the next 5-10 years to be exact. If the popularity of the company continues to grow like it is, then this projection should be an accurate one.
While shopping, customers are being recruited to the company’s subscription service. This is an exclusive deal that many customers don’t remember agreeing to. This had some folk’s upset. Adam Goldenberg, co-founder and CEO of JustFab, (parent company to Fabletics, was on record stating “For us five to ten complaints is five to ten too many, but in a typical month we’re sending out 800,000 items.” If you think of the sheer volume here, 5-10 isn’t bad. They are consistently striving to improve however. For the whole story from racked.com, just click here.
Kate Hudson is a huge fan of fashion and fitness. The Fabletics brand really gives her an outlet for that passion. You can learn more about Kate and her ‘fashion passion’ on Facebook as well. There you can find blogs, videos and screen shots of the latest things in the company’s news. It’s just another way social media is helping businesses branch out to the masses. Take a look at some of the screen shots for yourself. You can really see the look of satisfaction in Hudson’s expressions. She is loving what she’s doing. What better way to brand yourself than in fitness and fashion? For a celebrity, this is a great thing.
Another thing that is great about the Fabletics brand is the price. It is not going to drain your bank account to grab a yoga outfit. This is probably what has been the impetus for many women to buy from them. If you can get quality and style for a fair price, why not? With the complaints being low and the sales being high, (and climbing) the brand is looking primed to be a very big name in the industry. With the quality being good and the price point low, this is a key factor that is sure to keep the sales rolling in. For more great deals on the Fabletics brand check this link here.
You’ll be glad that you did.