Hometown Journey

Andy Wirth: Ski Boss


Andy Wirth is known as one of the most successful people in his field. The road to success was not an easy one for him. He was born in Neubrucke, West Germany on July 25, 1963. He has a Bachelor of Science degree from Colorado State University. He married Karen deRidder in British Columbia and currently lives with her in Truckee, California. His choice of career came easily as he worked as a backcountry ranger for the Rocky Mountain National Parks. He is currently the President and CEO of Squaw Valley Ski Holdings, the parent company of Squaw Valley and Alpine Meadows ski resorts in Olympic Valley in California.
Steamboat and Intrawest
His career progresses when he became an intern with the Steamboat Ski and Resort Corporation in 1986 and he worked for that company more than 20 years in various marketing positions. After years of good service he was promoted to the parent company Intrawest, and was named the chief marketing officer and executive vice president of sales and marketing. He also served as a chairman of the board of directors for the Steamboat Springs Winter Sports Club.
Squaw Valley
In the summer of August 2010, Wirth has become the President and CEO of Squaw Valley ski resort. He worked tirelessly to make that ski area one of the best tourist destinations in the world. Under his direction, the company underwent a $70 million upgrade. The changes focused on rebuilding and refurbishing most of the company’s assets and According to Wirth, “Squaw Valley moved from the bottom 20 percent of ski resorts into the top 20 percent over the year” for customer service satisfaction. Then in 2011, the company announced it would merge with Alpine Meadows Ski Resort. And after that happened Andrew Wirth became the President and CEO of both resorts.
Andrew Wirth was recently appointed chair of Reno airport board. One of the reasons for this decision is his previous success at Squaw Valley. He has extensive experience in international resort management and has worked with various airlines to develop more flights for resorts in Utah, Colorado and Canada. One of his public appearances also include participating in March 8, 2013 episode of Undercover Boss where he goes undercover at his resorts.
But the road to success was not so easy for him. As a result of a skydiving accident in Lodi, California, Andy Wirth co-founded an Ironman team they call “Wounded Warrior Support.” His right arm had to be reattached after grapevines caused severe trauma to it.