Hometown Journey

The Breathtaking Chris Burch Sumba’s Five-Star Resort

Billionaire Chris Burch, a businessman and an entrepreneur, transformed a cult surf destination into an amazing five-star resort in the islands of Sumba. Sumba is not only a remote island but also one of the most uninhabited islands in Indonesia. The surf destination is now a resort and has even been voted as the number one Hotel in the World by readers of Travel and Leisure magazine in 2016 and 2017. Sumba is two times the size of Bali and it was formerly called Sandalwood Island. It is located in the southeast of Bali and has a population of more than 60,000 people. Due to its lack of resources and its fierce inhabitants, the island has been ignored over the years and has had very little contact with modern civilization.

Sumba’s isolation has strengthened the power of its culture and authenticity since it has remained uninfluenced by outside cultures. The coasts of the island have remained unspoiled and unpolluted hence it has maintained its natural beauty. Since 1980, the island has been receiving visitors that are mainly surfers who tour the area to surf and visit the Nihiwatu beach. Nihiwatu has an interesting story (businessinsider.com). The beach started centuries ago when its ancestors, the Marapu, settled along the beach. Up to date, it is assumed that the Marapu spirit is still protecting the way of life in Nihiwatu.

Nihiwatu means “mortar stone” because of its remote rock formation along the beach. The acquisition tale of Nihiwatu began in 1988 after Claude and Petra Graves visited the area. The visit culminated the idea of establishing a resort that would maintain the beauty of Sumba islands. The Graves named the resort Nihiwatu. The resort is now called Nihi Sumba Island and is owned by Chris Burch. Chris Burch learned about the resort in 2012 when Claude Grave needed some aid to expand it. After learning of the freedom and the natural beauty possessed by the island, Chris contacted James McBride, his friend, to visit the island.   See medium.com for more reading.

Mr. McBride is a hospitality innovator with a 25 years’ experience in the field. The partnership between Chris and McBride marked the transformation of the surf destination into the finest resort in Sumba. Burch purchased the property and began a major upgrade worth 30 million USD to transform the destination into a five-star resort. The resort is on a 700 acre piece of land and its design is fascinating.

More about Burch on http://www.burchcreativecapital.com/

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Chris Burch, a Successful Entrepreneur and Investor Seeking to Raise Major Brands to a Higher Platform

Christopher Burch has used the American Express Co. cards since 1979. It is, therefore, surprising that such a loyal client has decided to switch sides and shift a better part of his spending to J.P. Morgan Chase & Co.’s Sapphire Reserve card. According to him, he has a record of several instances where the AmEx’s concierge service could not allow him to access tables at high-end NYC restaurant. Blankly, the hotel upgrades regarded it as ‘bland.’ Mr. Burch went ahead to make a complaint to Mr. Chenault to have the issue sorted out and was later addressed by the executive office’s customer relations representative.

As much as the Chris Burch’s issue seems like a first-world problem at this time and day filled with many man-provoked and natural disasters, Amex ought to make amends on their services if they are to retain their distinguished clients. With the fierce competition from upstart disruptors and rival luxury card issuers, they have a task of saving their own before time runs out. Chenault has paved the way to the incoming CEO, Squeri, who has a whole load of challenges to deal with to re-establish their brand. Among the major changes underway includes getting the attention of millennials holding high-end Boomer-era esteemed brands, reinventing their card while still maintaining a profit margin, and equally fending important upstarts like PayPal.

About Chris Burch

Christopher Burch has always been an entrepreneur from the start. While still a student at Ithaca College, he joined hands with his brother and created the Eagles Eye Apparel with a first investment capital of $2000. This company grew massively and was later sold to Swire Group when it got to $165 million.  Related article on bjtonline.com.

Being a serial entrepreneur, Chris has a diverse business career with vast experience in various sectors including technology, fashion, and real estate. Mr. Burch’s major focus over the years of business is the realization of the power of branding. This has been a great key to improving his marketing and sales techniques which cut across all his business interests ranging from hospitality, financial services, to even consumer products.  To know his new and follow on investment, check prnewswire.com.

Read this note-worthy article, hop over to this.

Mr. Burch is famously known as the founder and CEO of the Burch Creative Capital. Additionally, he also co-founded Tory Burch, a luxury fashion brand. Chris has over 40 years of experience in the industry, giving him an upper hand to push Burch Creative Capital to new levels. The company can now pride in having exciting brand portfolios which includes Cocoon9, Ellen DeGeneres’ ED, Nihiwatu, and Poppin. Throughout his career, Chris has contributed immensely to the rise of multiple technology and brands through active investments.  For more news on his diverse investments, hit this link on burchcreativecapital.com.

Have a glimpse to one of his impressive visit http://www.businessinsider.com/chris-burch-nihi-best-hotel-in-the-world-2017-7