Hometown Journey

The Tenacious Squaw Valley CEO-Andrew Wirth

 

Andrew Wirth was born on 25th July 1963 in Neubrucke, West Germany. He has a Bachelor of Science degree from Colorado and attended the Edinburgh University in Scotland. Wirth is married to Karen De Ridder, who is a real estate lawyer and are blessed with three children. He served as a ranger for the rocky mountain national parks and a wilderness ranger at the park of San Pedro. He was also served as a member of the wild land fire crew based out of the northern part of New Mexico, which inspired him to serve as a volunteered fireman and board member of the North Routt fire protection district. Venturing into his occupation at Steamboat and Intrawest, in 1986, Wirth started as a trainee with the Resort Corporation and Steamboat ski.

Later in 2007, his struggles became fruitful when he joined the parent company Intrawest which in 2006 completed the acquisition of Steamboat. Besides that, Andy Wirth got promoted as the president of sales and marketing. While in Intrawest, he organized local and international marketing strategy, viewing at the finance of mountain and ski resorts. As the leader of the board of directors of the organization, he is the founder of mountain village Associates, which is a business promotion and market group supporting domestic business and sponsored by steamboat. Wirth was an active sportsman who understands the importance of work without play makes Jack a dull boy. Being the chairman of the group of steamboat springs winter sports club, an organization in charge of the growth of winter sports athletes and organization of winter competitive sporting activities.

When one talks about Squaw Valley, what comes to mind is Andrew Wirth. His high endeavors and determination to raise the company, involved struggle, and extra hard work. He was selected the president and CEO of Squaw Valley ski resort, where he succeeded, Nancy Cushing. Under his direction and management as CEO; the company underwent a tremendous million upgrade. This was due to the changes brought in by Wirth. In September 2011, alpine meadows ski resort and squaw valley were announced to be partner in order to provide ticket pass to clients, but with Wirth, he made transformed events acquiring the alpine meadows where he merged the two resorts and led it as its CEO. Wirth is a beneficiary of multiple community service and awards such as the chairman’s outstanding service award from the Reno-Tahoe airport authority board of trustees, who earned the steamboat springs business leader of the year award and made the HSMAI at the highest minds in hospitality and travel sales and marketing lists. Congratulations Andrew Wirth we are grateful for you.

 

Andy Wirth: Ski Boss

 

Andy Wirth is known as one of the most successful people in his field. The road to success was not an easy one for him. He was born in Neubrucke, West Germany on July 25, 1963. He has a Bachelor of Science degree from Colorado State University. He married Karen deRidder in British Columbia and currently lives with her in Truckee, California. His choice of career came easily as he worked as a backcountry ranger for the Rocky Mountain National Parks. He is currently the President and CEO of Squaw Valley Ski Holdings, the parent company of Squaw Valley and Alpine Meadows ski resorts in Olympic Valley in California.
Steamboat and Intrawest
His career progresses when he became an intern with the Steamboat Ski and Resort Corporation in 1986 and he worked for that company more than 20 years in various marketing positions. After years of good service he was promoted to the parent company Intrawest, and was named the chief marketing officer and executive vice president of sales and marketing. He also served as a chairman of the board of directors for the Steamboat Springs Winter Sports Club.
Squaw Valley
In the summer of August 2010, Wirth has become the President and CEO of Squaw Valley ski resort. He worked tirelessly to make that ski area one of the best tourist destinations in the world. Under his direction, the company underwent a $70 million upgrade. The changes focused on rebuilding and refurbishing most of the company’s assets and According to Wirth, “Squaw Valley moved from the bottom 20 percent of ski resorts into the top 20 percent over the year” for customer service satisfaction. Then in 2011, the company announced it would merge with Alpine Meadows Ski Resort. And after that happened Andrew Wirth became the President and CEO of both resorts.
Andrew Wirth was recently appointed chair of Reno airport board. One of the reasons for this decision is his previous success at Squaw Valley. He has extensive experience in international resort management and has worked with various airlines to develop more flights for resorts in Utah, Colorado and Canada. One of his public appearances also include participating in March 8, 2013 episode of Undercover Boss where he goes undercover at his resorts.
But the road to success was not so easy for him. As a result of a skydiving accident in Lodi, California, Andy Wirth co-founded an Ironman team they call “Wounded Warrior Support.” His right arm had to be reattached after grapevines caused severe trauma to it.