White Shark Media is a company that handles the addwords accounts of their clients. In the past they’ve had many, many compliments but they, like all normal businesses have had their share of complaints. Well, they did a rare and noble thing. They actually listened to their people and took radical action.
In an article on the White Shark Media Blog they’ve made reparations to the public they serve. The first complaint was the reporting. In surmising what the client was expressing they needed, they came to the conclusion that their reporting system just was not adequate enough.Now, they make sure they are adequately informed about their new accounts.
The second most important challenge they addressed was the communication was not good enough. Now, they make sure each client has a meeting to discuss their account with a representative. They share screen through GotoMeeting an internet tool that allows both parties to look at the same thing on the screen. Learn more about White Shark Media Complaints: https://disqus.com/home/channel/whitesharkmediacomplaints/discussion/channel-whitesharkmediacomplaints/white_shark_media_complaints/ and http://blog.whitesharkmedia.com/typical-complaints-from-white-shark-media-clients-and-how-we-make-sure-they-never-happen-again
This saves time and all questions can be answered. They’ve also put phone lines with direct extensions. This means the client can get to a rep directly.
The next challenge was the performance. If the client does not see their account making progress in a month or two then this is an issue given the nature of the business they’re in. So, they’ve made sure SEM strategists stay connected with clients to report on progress.
Then the request for SEO services. White Shark Media Complaints team have yet to have that but they will certainly help you distinguish a good company from a bad one. they will also let you know if you’ve invested or are about to invest in a bad SEO company.
The last issue was that people didn’t feel that the contact at the company was in tune with their needs. So, what they’ve done is, make sure an SEM manager is there to run the client through the questions they needed to have answered. They keep the pipeline going smoothly from the sales person thereafter.
So as you can tell, this company has not only investigated the issues but taken the bull by the horns or rather the shark by the fin and deal with it!