Here is a company that values your opinion and suggestions. It has established a service on their website called Ethics Channel, which enables you to, in all discretion, leave your comment or complaint in regards with some action taken by company’s staff which is contrary to their document Eucatex Group Code of Ethics and Conduct.
What started as a small company in 1951, first one to use eucalyptus as a raw material for ceiling tiles and panels, is now, thanks to their long-term strategy and investments in new technologies and production lines, a sovereign leader in production of laminate floors, wall partitions, doors, hardboards and paints and varnishes on the Brazilian market. It is also present in 37 other markets around the globe.
Today’s president of the company, an engineer by vocation, Flavio Maluf, besides being responsible for the wellbeing and progress of Eucatex with its 2,201 employees, went a step beyond and is thinking about the welfare of the whole Brazilian society by attracting investors to his country.
In addition, the company conducts a responsible and well developed socio-environment program that has a goal to provide a sustainable production of wood, used by company’s production lines. Waste of resources is simply not an option, as the company is well aware that there is no room for improvement, or production at all, for that matter, if you exploit all the available raw material without caring to raise new plantations. The Eucates Recycling Program treats wood residue as a source of energy and uses it as a biomass, without polluting the environment. In 2012, Eucatex sponsored the production of a documentary about environmental preservation in Santos, Brazil.
Similar to company’s vision of the global society and nature preservation, Eucatex is applying the same rules for the preservation of its employees, because they may not be numerous, but they are certainly the “guilty“ ones for the day-to-day operations of the company.
Endurance in a Tough Market
Needless to say what obstacles the company had to overcome, performing its bussines in a country with a difficult economic situation. With the expansion of laminate floors industry in Brazil, due to the country’s potential in wood material, Eucatex has put quality above quantity, with the aim to last at least another 60 years with the same longing to grow all its potential.